Chpt 1. Product Planning and Pricing Decisions for Export Marketing
Planning for Export Marketing with regard to Product, Branding, Packaging
Need for Labelling and Marking in Exports, Factors Determining Export Price, Objectives of Export Pricing
International Commercial (INCO) Terms, Export Pricing Quotations; Free on Board (FOB), Cost, Insurance and Freight (CIF) and Cost and Freight (C & F); Problems on FOB Quotation.
Chpt 2. Export Distribution and Promotion
Factors Influencing Distribution Channels; Direct and Indirect Exporting Channels; Distinction between Direct and Indirect Exporting Channel.
Components of Logistics in Export Marketing; Selection Criteria of Modes of Transport, Need for Insurance in Export Marketing
Sales Promotion Techniques used in Export Marketing; Importance of Trade Fairs and Exhibitions; Benefits of Personal Selling; Essentials of Advertising in Export Marketing
Chpt 3. Export Finance
Methods of Payment in Export Marketing, Procedure to Open Letter of Credit, Types and Benefits of Counter Trade
Features of Pre-Shipment Finance and Post-Shipment Finance; Procedure to Obtain Export Finance and Post-Shipment Finance; Distinction between Pre-Shipment Finance and Post-Shipment Finance.
Role of Commercial Banks, EXIM Bank, SIDBI in Financing Exporters, Role of ECGC
Chpt 4. Export Procedure and Documentation
Registration with Different Authorities; Pre-shipment Procedure Involved in Export; Procedure of Quality Control and Pre-Shipment Inspection
Shipping and Custom Stage Formalities; Role of Clearing and Forwarding Agent; Post-Shipment Procedure for Realisation of Export Proceeds; Procedure of Export under Bond and Letter of Undertaking (LUT)
Importance of Commercial Invoice cum Packaging List, Bill of Lading / Airway Bill, Shipping Bill / Bill of Export, Consular Invoice, Certificate of Origin
– Model Question Paper
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