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FUNDAMENTALS OF MARKETING 1 – For First Year BCom (Marketing) – Semester 1 – As Per NEP Syllabus – SPPU | Dr Shaila Bootwala | Nirali Prakashan

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Authors Name	Dr. Shaila Bootwala
ISBN 13	9789361094057
Publisher	Nirali Prakashan
Edition	First
Pages	120
Language	English
Publishing Year	Jun-24

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SKU: N7866 Categories: 1. BCom (NEP) Books for Savitribai Phule Pune University (SPPU), B.Com / M.Com (Commerce), Semester 1 (FYBCom - SPPU - NEP Syllabus)

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Description

1. Introduction to Market and Marketing
2. Market Segmentation and Marketing Mix
3. Salesmanship
4. Distribution Channel and Physical Distribution
Appendix

For First Year B.Com. (Semester – I) 2024 Pattern as per NEP Syllabus w.e.f. Academic Year 2024

Additional information

Weight	130 g
Dimensions	21.5 × 14 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 1 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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Print version

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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eBook

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Both (Print & eBook) ₹75

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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FUNDAMENTALS OF MARKETING 1 – For First Year BCom (Marketing) – Semester 1 – As Per NEP Syllabus – SPPU | Dr Shaila Bootwala | Nirali Prakashan

Print version ₹75 ₹63.75

eBook ₹75 ₹52.5

Both (Print & eBook) ₹150 ₹90

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