FUNDAMENTALS OF MARKETING MANAGEMENT (Credits:2) for BBA (IB) (AICTE) : Semester 2 | Dr. Shaila Bootwala, Ms. Uzma Shaikh | Nirali Prakashan

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Authors Name Dr. Shaila Bootwala, Ms. Uzma Shaikh
ISBN 13 9789361098529
Publisher Nirali Prakashan
Edition First
Pages 83
Language English
Publishing Year Mar-25

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Description

1. Defining Marketing and Functions of Marketing
2. Marketing Environment and Market Segmentation
Appendix (Multiple Choice Questions)

Additional information
Weight 120 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 2 (First Year – FY)

University

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