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INTEGRATED MARKETING COMMUNICATIONS – MBA – Marketing Management Specialisation (SE – IL – MKT- 01) – For All Indian Universities

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Authors Name	Dr. Shaila Bootwala
ISBN 13	9789389944211
Publisher	Nirali Prakashan
Edition	First
Pages	173
Language	English
Publishing Year	Apr-2023

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SKU: N4787 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 2

Print version ₹240

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Description

1. Integrated Marketing Communication
2. Advertising-I
3. Advertising-II
4. Sale Promotion
5. Public Relations, Publicity and Corporate Advertising
* Model Question Paper

Additional information

Weight	245 g
Dimensions	25 × 18 × 1.5 cm

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Both (Print & eBook) ₹75

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eBook Validity: The eBook will be accessible only for from the date of purchase.
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Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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INTEGRATED MARKETING COMMUNICATIONS – MBA – Marketing Management Specialisation (SE – IL – MKT- 01) – For All Indian Universities

Print version ₹240

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