INTERNATIONAL BRAND MANAGEMENT: Marketing Specialization (Third Year TY BBA Semester 6)

Preview Book

Authors Name Dr. Shaila Bootwala , Dr. Sadia Merchant
ISBN 13 9789354512940
Publisher Nirali Prakashan
Edition First
Pages 116
Language English
Publishing Year Jan-22

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Description

1. Understanding Brand
2. Developing Brand
3. Evaluating Brand
4. Managing Brand

Additional information
Weight 165 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 6 (Third Year TY)

University

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