INTERNATIONAL SERVICE MANAGEMENT (Third Year TY BBA (IB) Semester 6)

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Authors Name Diya Tanmay Devare
ISBN 13 9789354513428
Publisher Nirali Prakashan
Edition Second
Pages 136
Language English
Publishing Year Apr-2023

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Outside Maharashtra (3 to 6 days) and
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Description

1. Introduction to Service Sector
2. Service Consumer Behaviour
3. Marketing Mix and Service Product Development
4. Quality Management in Services
APPENDIX: Multiple Choice Questions
References for Chapters

Additional information
Weight 190 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 6 (Third Year TY)

University

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