DIGITAL MARKETING – 2 [Marketing Management Specialisation] – MBA – Semester 3

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Authors Name	Nitin C. Kamat, Dr. Shilpa Kulkarni, Dr. Abhay S. Kinikar, Pramod Jejurikar, Prakash B. Narke, Deepak V. Majgaonkar
ISBN 13	9789390437023
Publisher	Nirali Prakashan
Edition	First
Pages	186
Language	English
Publishing Year	Sep-20

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SKU: N4804 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 3

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Description

1. Digital Marketing It’s Role in Global Context,
2. Applying Segmentation, Targeting and Positioning to Digital Marketing,
3. Search Engine Optimization (SEO) Tools and Techniques,
4. Applying Segmentation, Targeting and Positioning to Digital Marketing,
5. Social Media Marketing,
6. Case studies,
Appendix.

Additional information

Weight	280 g
Dimensions	18 × 1 × 24 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 3 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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DIGITAL MARKETING – 2 [Marketing Management Specialisation] – MBA – Semester 3

Print version ₹200 ₹170

eBook ₹200 ₹140

Both (Print & eBook) ₹400 ₹240

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