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1. Introduction to Marketing 4.0
2. Marketing 4.0 in the Digital Economy
3. Marketing Productivity Metrics
4. Human Centric Marketing for Brand Attraction
5. Omni Channel Marketing for Brand Commitment
6. Appendix A, B, C
| Weight | 230 g |
|---|---|
| Dimensions | 25 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 4 (Second Year – SY) |
| University |
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