MARKETING 4.0 (MBA Semester 4)

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Authors Name Nitin C Kamat , Dr. Shilpa Kulkarni , Dr. Anuradha Sarkar , Sanjiv Kadam , Dr. Abhay Kinikar , Deepak V Majgaonkar
ISBN 13 9789354511028
Publisher Nirali Prakashan
Edition First
Pages 162
Language English
Publishing Year Mar-21

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Student Resources
Download useful material for FREE*

1. Introduction to Marketing 4.0
2. Marketing 4.0 in the Digital Economy
3. Marketing Productivity Metrics
4. Human Centric Marketing for Brand Attraction
5. Omni Channel Marketing for Brand Commitment
6. Appendix A, B, C

Additional information
Weight 230 g
Dimensions 25 × 18 × 1 cm



Semester - Year

Semester 4 (Second Year – SY)


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