MARKETING 4.0 (MBA Semester 4)

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Authors Name Nitin C Kamat , Dr. Shilpa Kulkarni , Dr. Anuradha Sarkar , Sanjiv Kadam , Dr. Abhay Kinikar , Deepak V Majgaonkar
ISBN 13 9789354511028
Publisher Nirali Prakashan
Edition First
Pages 162
Language English
Publishing Year Mar-21

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Description

1. Introduction to Marketing 4.0
2. Marketing 4.0 in the Digital Economy
3. Marketing Productivity Metrics
4. Human Centric Marketing for Brand Attraction
5. Omni Channel Marketing for Brand Commitment
6. Appendix A, B, C

Additional information
Weight 230 g
Dimensions 25 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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