MARKETING 4.0 (MBA Semester 4)

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Authors Name Nitin C Kamat , Dr. Shilpa Kulkarni , Dr. Anuradha Sarkar , Sanjiv Kadam , Dr. Abhay Kinikar , Deepak V Majgaonkar
ISBN 13 9789354511028
Publisher Nirali Prakashan
Edition First
Pages 238
Language English
Publishing Year January 2024

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Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction to Marketing 4.0
2. Marketing 4.0 in the Digital Economy
3. Marketing Productivity Metrics
4. Human Centric Marketing for Brand Attraction
5. Omni Channel Marketing for Brand Commitment
6. Appendix A, B, C
Appendix-D New Points in the Revised Syllabus
Appendix-E Solved Question Papers

Additional information
Weight 230 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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