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MARKETING 4.0 (MBA Semester 4)

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Authors Name	Nitin C Kamat , Dr. Shilpa Kulkarni , Dr. Anuradha Sarkar , Sanjiv Kadam , Dr. Abhay Kinikar , Deepak V Majgaonkar
ISBN 13	9789354511028
Publisher	Nirali Prakashan
Edition	First
Pages	238
Language	English
Publishing Year	January 2024

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SKU: N5189-A Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 4

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Print version ₹210 ₹178.5

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eBook ₹170 ₹119

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Both (Print & eBook) ₹380 ₹228

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Description

1. Introduction to Marketing 4.0
2. Marketing 4.0 in the Digital Economy
3. Marketing Productivity Metrics
4. Human Centric Marketing for Brand Attraction
5. Omni Channel Marketing for Brand Commitment
6. Appendix A, B, C
Appendix-D New Points in the Revised Syllabus
Appendix-E Solved Question Papers

Additional information

Weight	230 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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Print version

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Select any one of below pricing option.

Print version

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
For any queries write to info@pragationline.com

eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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eBook Validity: The eBook will be accessible only for from the date of purchase.
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Both (Print & eBook) ₹75

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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