MARKETING MANAGEMENT 3 (Third Year TY BCom Semester 5)

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Authors Name Dr. Shaila Bootwala , Ms. Uzma Irfan Shaikh
ISBN 13 9789354512360
Publisher Nirali Prakashan
Edition First
Pages 94
Language English
Publishing Year Aug-21

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction to Advertising
2. Appeals and Approaches in Advertisement
3. Economic, Social and Regulatory Aspects of Advertising
4. Brands and Brand Management

Additional information
Weight 130 g
Dimensions 24 × 18 × 1 cm
Language

English

Semester - Year

Semester 5 (Third Year TY)

University

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