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MARKETING OF FINANCIAL SERVICES-1 (M.B.A. Semester 2)

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Authors Name Dr. Pradip Kumar Sinha
ISBN 13 9789361096792
Publisher Nirali Prakashan
Edition First
Pages 228
Language English
Publishing Year Apr-24

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SKU: N4928 Categories: , ,
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Description

1. Concept, Nature, and Scope of the Banking
2. Overview of E-banking and History of E-banking
3. Introduction to Merchant Banking
4. Other Financial Services
5. Marketing Strategy and Consumer Behaviour

Additional information
Weight 300 g
Dimensions 24 × 18 × 1 cm
Language

English
Publisher

Semester - Year

Semester 2 (First Year – FY)
University

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