MARKETING RESEARCH – ADVANCED MARKETING (Major Mandatory) MCom Part 2 Semester 3 | Dr Shaila Bootwala, Dr Sadia Merchant | Nirali Prakashan

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Authors Name Dr. Shaila Bootwala, Dr. Sadia Merchant
ISBN 13 9789361091230
Publisher Nirali Prakashan
Edition First
Pages 84
Language English
Publishing Year Aug-24

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction to Marketing Research
2. Application of Marketing Research
3. Use of Internet in Marketing Research
4. Marketing Research Applications and Ethical Considerations
Appendix (Multiple Choice Questions)

Additional information
Weight 130 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 3 (Second Year – SY MCom)

University

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