MARKETING STRATEGY: Advanced Marketing (Major Elective) for MCom Part 2: Semester 3 | Dr Ganesh Patare, Girija Paranjpe | Nirali Prakashan

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Authors Name Dr. Ganesh R. Patare, Ms. Girija Paranjpe
ISBN 13 9789361094491
Publisher Nirali Prakashan
Edition First
Pages 136
Language English
Publishing Year Aug-24

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Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction and Designing of Marketing Strategy
2. Designing Marketing Mix Strategies
3. Recent Issues in Marketing Strategy
4. Marketing Strategy and Planning

Additional information
Weight 200 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 3 (Second Year – SY MCom)

University

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