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MARKETING STRATEGY (MBA Semester 4)

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Authors Name	Dr. Neha S. Puranik, Dr. Prashant D. Mohite, Dr. Leena S. Modi (Gandhi)
ISBN 13	9789361090721
Publisher	Nirali Prakashan
Edition	First
Pages	168
Language	English
Publishing Year	Jan-24

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SKU: N5190 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 4

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Description

1. Introduction to Marketing Strategy
2. Marketing for Customer Advantage and Value Creation
3. Pricing-The Ultimate Marketing Strategy
4. Vibrant Scope of Marketing Strategy
5. Executing Marketing Plan

Additional information

Weight	240 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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MARKETING STRATEGY (MBA Semester 4)

Print version ₹200 ₹170

eBook ₹200 ₹140

Both (Print & eBook) ₹400 ₹240

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