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1. Basics of Marketing Strategy
2. Measuring Market Opportunities
3. Targeting Attractive Market Segments and Positioning
4. Marketing Strategies for New Economy
5. Marketing Metrics for Marketing Performance
| Weight | 290 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 4 (Second Year – SY) |
| University |
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BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
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Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
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