PRODUCT AND BRAND MANAGEMENT for MBA Semester 3 | Dr. Ameya Patil, Dr. Jitendra Bhandari, Dr. Shantanu Saha | Nirali Prakashan

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Authors Name	Dr. Ameya Patil, Dr. Jitendra Bhandari, Dr. Shantanu Saha
ISBN 13	9789369934584
Publisher	Nirali Prakashan
Edition	First
Pages	228
Language	English
Publishing Year	Jul-25

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SKU: N2089 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 3

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Description

1. Product and Branding Decisions
2. Product Market Evolution, Strategy and Planning
3. Product Development and Testing
4. Understanding Brands and Building Brand Equity
5. Strategic Brand Management
Appendix (Multiple Choice Questions)

Additional information

Weight	310 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	MBA Semester 3
University	Savitribai Phule Pune University (SPPU)

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