PRODUCT AND BRAND MANAGEMENT for MBA Semester 3 | Dr. Ameya Patil, Dr. Jitendra Bhandari, Dr. Shantanu Saha | Nirali Prakashan

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Description

1. Product and Branding Decisions – 2. Product Market Evolution, Strategy and Planning – 3. Product Development and Testing – 4. Understanding Brands and Building Brand Equity – 5. Strategic Brand Management – Appendix (Multiple Choice Questions)

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      PRODUCT AND BRAND MANAGEMENT for MBA Semester 3 | Dr. Ameya Patil, Dr. Jitendra Bhandari, Dr. Shantanu Saha | Nirali Prakashan
      PRODUCT AND BRAND MANAGEMENT for MBA Semester 3 | Dr. Ameya Patil, Dr. Jitendra Bhandari, Dr. Shantanu Saha | Nirali Prakashan