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PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities

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Authors Name	Ameya Patil
ISBN 13	9789389944419
Publisher	Nirali Prakashan
Edition	First
Pages	166
Language	English
Publishing Year	Apr-2023

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SKU: N4788 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 2

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Print version ₹210 ₹178.5

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eBook ₹210 ₹147

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Both (Print & eBook) ₹420 ₹252

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Description

1. Product Management
2. Product Strategy
3. Brand Management and Brand Equity
4. Planning and Implementing Brand Marketing Programmes
5. Growing and Sustaining Brand Equity
* Model Question Paper

Additional information

Weight	240 g
Dimensions	25 × 18 × 1.5 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 2 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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Print version

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Print version

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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Both (Print & eBook) ₹75

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities

Print version ₹210 ₹178.5

eBook ₹210 ₹147

Both (Print & eBook) ₹420 ₹252

Reviews

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