| Authors Name | Dr. Shaila Bootwala | 
| ISBN 13 | 9789390596065 | 
| Publisher | Nirali Prakashan | 
| Edition | Second | 
| Pages | 152 | 
| Language | English | 
| Publishing Year | Apr-2022 | 
 Zoom
ZoomADVERTISING AND PROMOTION MANAGEMENT (SY BBA Semester 4)
1. Introduction and Advertising Effectiveness
2. Copy and Media Decisions
3. Promotion Management
4. On-line Advertising
| Weight | 230 g | 
|---|---|
| Dimensions | 24 × 18 × 1 cm | 
| Language | English | 
| Publisher | |
| Semester - Year | Semester 4 (Second Year – SY) | 
| University | 
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