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1. Introduction to Emerging Trends in Marketing
2. Viral Marketing, Neuro Marketing & Global Marketing Operations
3. Event Based Marketing, Entertainment Marketing & Sports Marketing
4. Marketing Communications
Appendix (Multiple Choice Questions)
Authors : Dr. Neha S. Puranik, Dr. Prashant D. Mohite
| Weight | 200 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 4 (Second Year – SY MCom) |
| University |
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