Zoom

SECOND HAND BOOKS | Advertising | Pearson Education Limited

Quantity

Authors Name	Frank Jefkins, Daniel Yadin
ISBN 13	9788131703823
Publisher	Pearson
Edition	4TH
Pages
Language	English
Publishing Year

Email on info@pragationline.com if e-book is not found.

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

SKU: SH0893 Categories: Management Reference Textbooks, Second Hand Books (40% Off)

Print version ₹399 ₹239.4

40% OFF

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
For any queries write to info@pragationline.com

Add to Cart Go to Library Add to Cart Buy Now

Description

Reference Textbooks

Management

Table of Content:

Advertising and the Marketing Function
The Advertising Department
Types of Advertising
The Advertising Agency
Advertising Media: Above-the-line
Advertising Media: Below-the-line
Sales Promotion
Sponsorship
Direct Mail and Direct Response
Exhibitions
Copywriting
Layout and Typography
Printing Processes
Public Relations
Corporate Advertising
Corporate Identity
Advertising Research
Law and Ethics of Advertising
Planning and Executing an Advertising Campaign
The Advertiser and The Internet

Additional information

Weight	580 g

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “SECOND HAND BOOKS | Advertising | Pearson Education Limited” Cancel reply

You must be logged in to post a review.

Add to Cart

Print version

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
For any queries write to info@pragationline.com

Select any one of below pricing option.

Print version

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
For any queries write to info@pragationline.com

eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Both (Print & eBook) ₹75

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Add to Cart Go to Library Cancel

SECOND HAND BOOKS | Advertising | Pearson Education Limited

Print version ₹399 ₹239.4

Reviews

Be the first to review “SECOND HAND BOOKS | Advertising | Pearson Education Limited” Cancel reply

Related Books

Attention

Add to Cart

Print version

Print version

eBook

Both (Print & eBook) ₹75