SERVICES MARKETING for MBA Semester 3 | Dr. Mamta Mishra, Dr. Samita Mahapatra, Dr. Geeta Rao | Nirali Prakashan

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Authors Name	Dr. Mamta Mishra, Dr. Samita Mahapatra, Dr. Geeta Rao
ISBN 13	9789369933983
Publisher	Nirali Prakashan
Edition	First
Pages	240
Language	English
Publishing Year	Jul-25

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SKU: N2087 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 3

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Physical Book ₹290 ₹246.5

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eBook ₹290 ₹203

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Both (Print & eBook) ₹580 ₹348

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Description

1. Introduction to Services Marketing
2. Role of Process, People and Physical Evidence in Services Marketing
3. Managing Consumer Behavior & Service Quality
4. Segmentation, Targeting & Positioning of Services and CRM
5. Services Marketing Strategies & Emerging Trends
Appendix (Multiple Choice Questions and Important Theory Questions for Examination)

Additional information

Weight	340 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 3 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Select any one of below pricing option.

Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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Both (Print & eBook) ₹75

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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