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SERVICES MARKETING (MBA : Semester – 3)

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Authors Name	Dr. Samita Mahapatra , Dr. Geeta Srinivas Rao
ISBN 13	9788119117659
Publisher	Nirali Prakashan
Edition	First
Pages	232
Language	English
Publishing Year	Sep-23

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SKU: N6363 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 3

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Physical Book ₹270 ₹229.5

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eBook ₹270 ₹189

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Both (Print & eBook) ₹540 ₹324

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Description

1. Services Marketing-An Insight into Emerging Sector of Economy
2. Role of Process, People and Physical Evidence in Services Marketing
3. Managing Consumer Behaviour and Service Quality
4. Segmentation, Targeting and Positioning of Services in Modern Era
5. Marketing of Services-New Paradigm and Perspectives
Appendix (Case Studies)

Additional information

Weight	310 g
Dimensions	24 × 18 × 1 cm
Language	English
Semester - Year	Semester 3 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Select any one of below pricing option.

Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
For any queries write to info@pragationline.com

eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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Both (Print & eBook) ₹75

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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