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Management Reference Textbooks
ENTREPRENEURSHIP (THEORY, PROCESS, PRACTICE) | DONALD F. KURATKO | CENGAGE
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DIGITAL MARKETING (Strategic Planning & Integration) | ANNMARIE HANLON | Sage
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DIGITAL MARKETING ALL IN ONE For DUMMIES (9 Books In One) | STEPHANIE DIAMOND | Wiley
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2. M.Com NEP Books for Savitribai Phule Pune University (SPPU)
BUSINESS COMMUNICATION | HOMAI PRADHAN, N.S. PRADHAN | Himalaya Publishing House
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BBA (NEP) Books for Savitribai Phule Pune University (SPPU)
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DIGITAL MARKETING STRATEGY & TACTICS | JEREMY KAGAN, SIDDHARTH SHEKHAR SINGH | Wiley
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Management Reference Textbooks
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MBA (NEP) Textbooks and Reference Books
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INDUSTRIAL MARKETING | FRANCIS CHERUNILAM | Himalaya Publishing House
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MANAGERIAL ECONOMICS (Theory and Application) | D.M. MITHANI | Himalaya Publishing House
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MANAGEMENT ACCOUNTING (Text, Problems & Cases) | M.Y. KHAN, P.K. JAIN | McGraw Hill
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Mission MBA MAT (Management Aptitude Test) | Arihant Publications
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