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CONSUMER BEHAVIOR (Third Year ((T.Y.) B.Tech Course In Computer Engineering / AI & ML / AI & DS / Artificial Intelligence – Semester 6 – DBATU)

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Authors Name	Dr. Shaila Bootwala , Dr. Zakira Shaikh
ISBN 13	9788119117024
Publisher	Nirali Prakashan
Edition	First
Pages	119
Language	English
Publishing Year	Jun-23

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SKU: N6835 Categories: Artificial Intelligence, Artificial Intelligence & Data Science, Artificial Intelligence & Machine Learning - DBATU, Computer Engineering - DBATU, Degree Engineering, Dr. Babasaheb Ambedkar Technological University (DBATU) - Degree Engg, Engineering Textbooks and Reference Books, Semester 6 [T.E - Third Year], Semester 6 [T.E - Third Year], Semester 6 [T.E - Third Year], Semester 6 [T.E - Third Year]

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Description

Unit 1: Introduction to the Study of Consumer Behavior,
Unit 2: Market Segmentation and Positioning,
Unit 3: Models of Consumer Behavior,
Unit 4: Psychological Influences on Consumer Decision Making,
Unit 5: Diffusion of Innovation Diffusion Process,
Model Question Papers

Additional information

Weight	175 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 6 (Third Year TY)
University	Dr. Babasaheb Ambedkar Technological University

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CONSUMER BEHAVIOR (Third Year ((T.Y.) B.Tech Course In Computer Engineering / AI & ML / AI & DS / Artificial Intelligence – Semester 6 – DBATU)

Print version ₹160 ₹136

eBook ₹160 ₹112

Both (Print & eBook) ₹320 ₹192

Reviews

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