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| Authors Name | Dr. Shaila Bootwala , Dr. Zakira Shaikh |
| ISBN 13 | 9788119117024 |
| Publisher | Nirali Prakashan |
| Edition | First |
| Pages | 119 |
| Language | English |
| Publishing Year | Jun-23 |
Email on info@pragationline.com if e-book is not found.
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CONSUMER BEHAVIOR (Third Year ((T.Y.) B.Tech Course In Computer Engineering / AI & ML / AI & DS / Artificial Intelligence – Semester 6 – DBATU)
Description
Unit 1: Introduction to the Study of Consumer Behavior,
Unit 2: Market Segmentation and Positioning,
Unit 3: Models of Consumer Behavior,
Unit 4: Psychological Influences on Consumer Decision Making,
Unit 5: Diffusion of Innovation Diffusion Process,
Model Question Papers
Additional information
| Weight | 175 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 6 (Third Year TY) |
| University |
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