Authors Name | Dr. Shaila Bootwala , Dr. Zakira Shaikh |
ISBN 13 | 9788119117024 |
Publisher | Nirali Prakashan |
Edition | First |
Pages | 119 |
Language | English |
Publishing Year | Jun-23 |
Email on info@pragationline.com if e-book is not found.
Unit 1: Introduction to the Study of Consumer Behavior,
Unit 2: Market Segmentation and Positioning,
Unit 3: Models of Consumer Behavior,
Unit 4: Psychological Influences on Consumer Decision Making,
Unit 5: Diffusion of Innovation Diffusion Process,
Model Question Papers
Weight | 175 g |
---|---|
Dimensions | 24 × 18 × 1 cm |
Language | English |
Publisher | |
Semester - Year | Semester 6 (Third Year TY) |
University |
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