CONSUMER BEHAVIOR (Third Year ((T.Y.) B.Tech Course In Computer Engineering / AI & ML / AI & DS / Artificial Intelligence – Semester 6 – DBATU)

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Authors Name Dr. Shaila Bootwala , Dr. Zakira Shaikh
ISBN 13 9788119117024
Publisher Nirali Prakashan
Edition First
Pages 119
Language English
Publishing Year Jun-23

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

Unit 1: Introduction to the Study of Consumer Behavior,
Unit 2: Market Segmentation and Positioning,
Unit 3: Models of Consumer Behavior,
Unit 4: Psychological Influences on Consumer Decision Making,
Unit 5: Diffusion of Innovation Diffusion Process,
Model Question Papers

Additional information
Weight 175 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 6 (Third Year TY)

University

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