CONSUMER BEHAVIOUR AND SALES MANAGEMENT for BCom (Business Management) : Semester 2 Marketing — Major Mandatory | Dr. Shaila Bootwala, Dr. Mahendra Yadav | Nirali Prakashan

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Authors Name Dr. Shaila Bootwala, Dr. Mahendra Yadav
ISBN 13 9789361092343
Publisher Nirali Prakashan
Edition First
Pages 96
Language English
Publishing Year Apr-25

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction to Consumer Behaviour and Its Foundations
2. Consumer Segmentation
3. Sales Management
4. Sales Performance Management
Appendix (Multiple Choice Questions)

Additional information
Weight 150 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 2 (First Year – FY)

University

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