International Marketing Management - TYBBA IB Sem 5

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INTERNATIONAL MARKETING MANAGEMENT (TY BBA IB Semester 5)

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Authors Name	Dr. Shaila Bootwala , Mohammed Fazil Shareef
ISBN 13	9789354510731
Publisher	Nirali Prakashan
Edition	First
Pages	136
Language	English
Publishing Year	Jul-21

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SKU: N5825 Categories: BBA IB (AICTE) and BCom (International Business) Books for Savitribai Phule Pune University (SPPU), BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, Semester 5 (TYBBA IB - SPPU)

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Description

1. Introduction to International Marketing
2. International Market Entry and Distribution Strategy
3. International Product Policy and Planning
4. International Pricing and Promotion Decisions

Additional information

Weight	210 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 5 (Third Year TY)
University	Savitribai Phule Pune University (SPPU)

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