INTERNATIONAL SERVICE MANAGEMENT (Third Year TY BBA (IB) Semester 6)

Preview Book

Authors Name Diya Tanmay Devare
ISBN 13 9789354513428
Publisher Nirali Prakashan
Edition Second
Pages 136
Language English
Publishing Year Apr-2023

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction to Service Sector
2. Service Consumer Behaviour
3. Marketing Mix and Service Product Development
4. Quality Management in Services
APPENDIX: Multiple Choice Questions
References for Chapters

Additional information
Weight 190 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 6 (Third Year TY)

University

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