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1. Introduction to Marketing 4.0
2. Marketing 4.0 in the Digital Economy
3. Marketing Productivity Metrics
4. Human Centric Marketing for Brand Attraction
5. Omni Channel Marketing for Brand Commitment
6. Appendix A, B, C
Appendix-D New Points in the Revised Syllabus
Appendix-E Solved Question Papers
| Weight | 230 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 4 (Second Year – SY) |
| University |
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BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA CA (Computer Application)
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA CA (Computer Application)
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