INTERNATIONAL MARKETING MANAGEMENT (TY BBA IB Semester 5)

Preview Book

Authors Name Dr. Shaila Bootwala , Mohammed Fazil Shareef
ISBN 13 9789354510731
Publisher Nirali Prakashan
Edition First
Pages 136
Language English
Publishing Year Jul-21

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction to International Marketing
2. International Market Entry and Distribution Strategy
3. International Product Policy and Planning
4. International Pricing and Promotion Decisions

Additional information
Weight 210 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 5 (Third Year TY)

University

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