PRINCIPLES OF MARKETING For B.Com. (Business Management) and BBA – (AICTE) Semester 1

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Authors Name Dr. Shaila Bootwala, Ms. Uzma Shaikh
ISBN 13 9789361098451
Publisher Nirali Prakashan
Edition First
Pages 116
Language English
Publishing Year Jul-24

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Concepts and Functions of Marketing
2. Marketing Environment
3. Constituents of Marketing Mix
4. Segmentation, Market Targeting and Positioning
Appendix (Multiple Choice Questions)

Additional information
Weight 170 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 1 (First Year – FY)

University

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      PRINCIPLES OF MARKETING For B.Com. (Business Management) and BBA – (AICTE) Semester 1