RURAL MARKETING for MU First Year BA Economics (Semester 2) | Dr. Harshad Laxman Jadhav, Dr. Arun Ramrao Chavan | Nirali Prakashan

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1. Introduction to Rural Marketing – 1.1 Introduction – 1.2 Agricultural Marketing – 1.3 Market Segmentation in Rural Areas in India – 1.4 Consumer Behavior in the Rural Market – Exercises – 2. Rural Marketing Strategies and Institutional Support – 2.1 Introduction – 2.2 Product Strategies – 2.3 Pricing Strategies for Rural Marketing – 2.4 Institutional Support in Rural Marketing – 2.5 The Commission on Agricultural Costs and Prices (CACP) – 2.6 National Agriculture Co-operative Marketing Federation (NAFED) – 2.7 Agricultural and Processed Food Products Export Development Authority (APEDA) – 2.8 Agriculture Price and Marketing Committee (APMC) – 2.9 National Co-operative Development Corporation (NCDC) – 2.10 Food Corporation of India (FCI) – 2.11 Future of Rural Marketing – 2.12 Challenges before Rural Marketing in India – 2.13 Solutions for overcoming the Challenges before Rural Marketing in India – 2.14 Impact of Institutional Support on Rural Marketing Strategies – Exercises

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      RURAL MARKETING for MU First Year BA Economics (Semester 2) | Dr. Harshad Laxman Jadhav, Dr. Arun Ramrao Chavan | Nirali Prakashan
      RURAL MARKETING for MU First Year BA Economics (Semester 2) | Dr. Harshad Laxman Jadhav, Dr. Arun Ramrao Chavan | Nirali Prakashan