ग्राहक वर्तन आणि अंतरदृष्टी : विपण (अनिवार्य) for TY BCom Semester 5 | डॉ. गणेश रावसाहेब पाटील | Nirali Prakashan

Quantity

Authors Name	डॉ. गणेश रावसाहेब पाटील, डॉ. मारुती अर्जुन केकाणे, डॉ. अजिनाथ मारुती डोके
ISBN 13	9789376692132
Publisher	Nirali Prakashan
Edition	First
Pages	280
Language	Marathi
Publishing Year	Aug-26

Email on info@pragationline.com if e-book is not found.

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

SKU: N3404 Categories: 1. BCom Textbooks as per Savitribai Phule Pune University (SPPU) Syllabus, B.Com / M.Com (Commerce) Textbooks, Semester 5 (TYBCom - SPPU - NEP Syllabus) Textbooks Brand: Nirali Prakashan

Select any one of below pricing option.

Physical Book ₹200.00 ₹170.00

15% OFF

eBook ₹200 ₹140.00

30% OFF

Both (Print & eBook) ₹400 ₹240.00

40% OFF

Add to Cart Go to Library Add to Cart Buy Now

Description

1. Fundamentals of Consumer Behaviour and Behavioural Theories
2. Needs, Motivation and Personality in Consumer Behaviour
3. Factors Affecting Consumer Behaviour
4. Digital Consumer Behaviour and E-Commerce
5. Branding, Loyalty and Customer Experience
Model Question Paper

Additional information

Weight	290 g
Dimensions	21.5 × 14 × 2 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 5 (Third Year TY)
University	Savitribai Phule Pune University (SPPU)