MARKETING MANAGEMENT for MU TY BCom Semester 5 | Dr. Subhash Shamrao Khot | Nirali Prakashan

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Authors Name	Dr. Subhash Shamrao Khot, Dr. Manish Madhav Deshmukh, Dr. Parag Vasantrao Pimplapure, Dr. Chitra Suraj Ashtekar, Dr. Kalyani Sandip Nazare, Priyanka Saiprasad Prabhu, Dr. Vinod Hanuman Kamble
ISBN 13	9789376691883
Publisher	Nirali Prakashan
Edition	First
Pages	166
Language	English
Publishing Year	Jul-26

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SKU: N0576 Categories: 3. BCom / BBI / BAF / BMS Textbooks As Per University of Mumbai (MU) Syllabus, B.Com / M.Com (Commerce) Textbooks, Semester 5 - TY Commerce - MU - NEP Syllabus Textbooks Brand: Nirali Prakashan

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Description

1. Introduction to Marketing
2. Consumer Behaviour
3. Marketing Mix-Product
4. Marketing Mix-Positioning and Price
5. Marketing Mix-Place
6. Marketing Mix-Promotion
7. Marketing Ethics and Competitive Strategies
8. Rural Marketing and Challenges in Marketing
References

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