Management Reference Textbooks

BBA/BBA(CA)/BBA(IB)/MBA/MCA

ENTREPRENEURSHIP | BRUCE R. BARRINGER , R. DUANE IRELAND | Pearson

BBA/BBA(CA)/BBA(IB)/MBA/MCA

CONSUMER BEHAVIOR | LEON G. SCHIFFMAN , JOSEPH WISENBLIT, S. RAMESH KUMAR | Pearson

BBA/BBA(CA)/BBA(IB)/MBA/MCA

MANAGEMENT ACCOUNTING | ANTHONY A. ATKINSON, ROBERT S. KAPLAN, ELLA MAE MATSUMURA, S. MARK YOUNG, G. ARUN KUMAR | Pearson

BBA/BBA(CA)/BBA(IB)/MBA/MCA

INTRODUCTION TO MATERIALS MANAGEMENT | STEPHEN N. CHAPMAN, J.R. TONY ARNOLD, ANN K. GATEWOOD, LLOYD M. CLIVE | Pearson

BBA/BBA(CA)/BBA(IB)/MBA/MCA

CONCEPTS IN STRATEGIC MANAGEMENT AND BUSINESS POLICY | THOMAS L. WHEELEN , J. DAVID HUNGER , ALAN N. HOFFMAN , CHARLES E. BAMFORD | Pearson