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CONSUMER BEHAVIOUR AND SALES MANAGEMENT – Marketing Management Elective – SYBBA – Semester 3

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Authors Name	Dr. Shaila Bootwala , Ms. Uzma Irfan Shaikh
ISBN 13	9789390225422
Publisher	Nirali Prakashan
Edition	First
Pages	64
Language	English
Publishing Year	Jul-20

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SKU: N4911 Categories: BBA (NEP) Books for Savitribai Phule Pune University (SPPU), BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, Semester 3 (SYBBA - Second Year)

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Description

1. Introduction and Determinants of Consumer Behaviour
2. Consumer Decision Making Process
3. Basics to Sales Management & its Organization
4. Training, Managing & Motivating the Sales Force

Additional information

Weight	115 g
Dimensions	18 × 0.5 × 24 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 3 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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CONSUMER BEHAVIOUR AND SALES MANAGEMENT – Marketing Management Elective – SYBBA – Semester 3

Print version ₹90 ₹76.5

eBook ₹90 ₹63

Both (Print & eBook) ₹180 ₹108

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