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CONSUMER BEHAVIOUR (M.B.A. Semester 2)

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Authors Name	Prof. Mahendra Yadav, Dr. Jini Saxena, Dr. Jena P. Joshi
ISBN 13	9789361098932
Publisher	Nirali Prakashan
Edition	First
Pages	192
Language	English
Publishing Year	Feb-24

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SKU: N4758 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA, M.B.A, Semester 2

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Description

1. Introduction to Consumer Behaviour
2. Individual Determinats of Consumer Behaviour
3. Environmental Influences on Consumer Behaviour
4. Consumer Decision Making Process
5. Organizational Buying Behaviour

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Weight	260 g
Dimensions	24 × 18 × 1 cm

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Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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CONSUMER BEHAVIOUR (M.B.A. Semester 2)

Print version ₹230 ₹195.5

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