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2. Master of Arts (MA) NEP Books for Savitribai Phule Pune University (SPPU)
SOCIAL MOVEMENTS (Concepts, Experiences and Concerns) | BISWAJIT GHOSH | Sage
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DIGITAL MARKETING (Strategic Planning & Integration) | ANNMARIE HANLON | Sage
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ENVIRONMENTAL ECONOMICS (Theory and Applications) | KATAR SINGH, ANIL SHISHODIA | Sage
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RURAL MARKETING (Challenges and Opportunities) | DINESH KUMAR, PUNAM GUPTA | Sage
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2. Master of Arts (MA) NEP Books for Savitribai Phule Pune University (SPPU)
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PERFORMANCE MANAGEMENT AND APPRAISAL SYSTEMS | T.V. RAO | Response Books/Sage
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ECONOMY AND SOCIETY (Evolution of Capitalism) | R.R. SURESH | Sage
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STRATEGIC THINKING | BISWATOSH SAHA, PARTHASARATHI BANERJEE, RAM KUMAR KAKANI | Sage
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COMPENSATION (Theory, Evidence and Strategic Implications) | BARRY GERHART, SARA L. RYNES | Sage
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SUPPLY CHAIN MANAGEMENT | JOHN T. MENTZER | Response Books/Sage
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SERVICES MARKETING AND MANAGEMENT | AUDREY GILMORE | Response Books/Sage
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MARKETING MANAGEMENT (A Decision-Making Approach) | PINGALI VENUGOPAL | Response Books/Sage
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