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BRAND MANAGEMENT-2 (Third Year (TY) B.B.A. (I.B.) Semester 6)

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Authors Name	Dr. Ameya Anil Patil, Prof. Piyush Dixit, Dr. Shantanu Saha, Dr. Rajeev Sengupta
ISBN 13	9788119883721
Publisher	Nirali Prakashan
Edition	First
Pages	145
Language	English
Publishing Year	January 2024

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1. Introduction
2. Brand Positioning
3. Brand Image
4. Brand Valuation
5. Appendix (Multiple Choice Questions)
Solved Question Paper (October 2022)

Weight	180 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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