BRAND MANAGEMENT-2 (Third Year (TY) B.B.A. (I.B.) Semester 6)

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Authors Name Dr. Ameya Anil Patil, Prof. Piyush Dixit, Dr. Shantanu Saha, Dr. Rajeev Sengupta
ISBN 13 9788119883721
Publisher Nirali Prakashan
Edition First
Pages 145
Language English
Publishing Year January 2024

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Description

1. Introduction
2. Brand Positioning
3. Brand Image
4. Brand Valuation
5. Appendix (Multiple Choice Questions)
Solved Question Paper (October 2022)

Additional information
Weight 180 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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