CUSTOMER RELATIONSHIP MANAGEMENT for MBA Semester 4 | Vitthal D. Pandhare | Nirali Prakashan

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CUSTOMER RELATIONSHIP MANAGEMENT for MBA Semester 4 | Vitthal D. Pandhare | Nirali Prakashan

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Authors Name	Vitthal D. Pandhare
ISBN 13	9789354511554
Publisher	Nirali Prakashan
Edition	First
Pages	228
Language	English
Publishing Year	Jan-24

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Description

1. Introduction of CRM and its Fundamentals
2. Customer Acquisition and Retention
3. CRM Mechanics
4. Overview of CRM in B2C and B2B Market
5. Implementation of CRM and Future Trends in CRM
AAPPENDIX-Multiple Choice Questions

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