ADVERTISING AND PROMOTION MANAGEMENT (Marketing Management) for BBA Semester 4 | Dr. Shaila Bootwala | Nirali Prakashan

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ADVERTISING AND PROMOTION MANAGEMENT (Marketing Management) for BBA Semester 4 | Dr. Shaila Bootwala | Nirali Prakashan

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Authors Name	Dr. Shaila Bootwala, Dr. Pallavi Kulkarni
ISBN 13	9789369937943
Publisher	Nirali Prakashan
Edition	First
Pages	104
Language	English
Publishing Year	Jan-26

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SKU: N1731 Categories: BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks, BBA / BCom (BM) Textbooks, Semester 4 (SYBBA BCom BM - SPPU - NEP Syllabus) Textbooks Brand: Nirali Prakashan

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Description

1. Introduction to Advertising
2. Promotions and Integrated Marketing Communication
3. Advertising Planning and Creative Strategy
4. Advertising Evaluation and Regulation
Appendix (Objective Type Questions)

Additional information

Weight	170 g
Dimensions	24 × 18 × 1 cm

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