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BRAND MANAGEMENT-2 (Third Year (TY) B.B.A. (I.B.) Semester 6)

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Authors Name	Dr. Ameya Anil Patil, Prof. Piyush Dixit, Dr. Shantanu Saha, Dr. Rajeev Sengupta
ISBN 13	9788119883721
Publisher	Nirali Prakashan
Edition	First
Pages	145
Language	English
Publishing Year	January 2024

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1. Introduction
2. Brand Positioning
3. Brand Image
4. Brand Valuation
5. Appendix (Multiple Choice Questions)
Solved Question Paper (October 2022)

Weight	180 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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eBook Validity: The eBook will be accessible only for from the date of purchase.
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Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
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eBook Validity: The eBook will be accessible only for from the date of purchase.
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