BUSINESS ADMINISTRATION-2 (Marketing) (Third Year TY BCom Semester 6)

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Authors Name Dr. Y.R. Thorat , Dr. Neha S. Puranik , Dr. Prashant D. Mohite , Dr. Nasrin Parvez Khan
ISBN 13 9879354515262
Publisher Nirali Prakashan
Edition First
Pages 79
Language English
Publishing Year Feb-22

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Description

1. Introduction to Marketing
2. Marketing Mix and Market Segmentation
3. Product Management and Pricing Management
4. Promotion and Distribution and Recent Trends in Marketing

Additional information
Weight 125 g
Dimensions 24 × 18 × 0.5 cm
Language

English

Publisher

Semester - Year

Semester 6 (Third Year TY)

University

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