CONSUMER BEHAVIOUR AND INSIGHTS for TY BCom Semester 5 | Dr. Neha Puranik | Nirali Prakashan

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Authors Name	Dr. Neha Puranik, Dr. Jitendra Bhandari, Prof. Smita Koppal
ISBN 13	9789376691036
Publisher	Nirali Prakashan
Edition	First
Pages	184
Language	English
Publishing Year	Jun-26

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SKU: N3396 Categories: 1. BCom Textbooks as per Savitribai Phule Pune University (SPPU) Syllabus, B.Com / M.Com (Commerce) Textbooks, Semester 5 (TYBCom - SPPU - NEP Syllabus) Textbooks Brand: Nirali Prakashan

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Description

1. Fundamentals of Consumer Behaviour and Behavioural Theories
2. Needs, Motivation and Personality in Consumer Behaviour
3. Factors Affecting Consumer Behaviour
4. Digital Consumer Behaviour and E-Commerce
5. Branding, Loyalty and Customer Experience
Appendix (Objective Type Questions)

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