CUSTOMER RELATIONSHIP MANAGEMENT for MU BCom Semester 4 | Neetu L. Gidwani | Nirali Prakashan

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Authors Name	Neetu L. Gidwani, Anradha Prabhakaran, Jaya Rochiramani, Rani R. Raghuwanshi
ISBN 13	9789376696277
Publisher	Nirali Prakashan
Edition	First
Pages	232
Language	English
Publishing Year	Apr-26

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SKU: N2337 Categories: 3. BCom / BBI / BAF / BMS Textbooks As Per University of Mumbai (MU) Syllabus, B.Com / M.Com (Commerce) Textbooks, Semester 4 - SY Commerce - MU - NEP Syllabus Textbooks Brand: Nirali Prakashan

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Description

1. Introduction to Customer Relationship Management (CRM)
2. CRM Strategy: Planning, Implementation and Evaluation
3. CRM and Data Management
4. Recent Trends in CRM

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