INDUSTRIAL MARKETING for BBA (IB) Semester 5 | Dr. Nalini Kulkarni | Nirali Prakashan

Authors Name Dr. Nalini Kulkarni, Dr. Deepika Kininge
ISBN 13 9789376691814
Publisher Nirali Prakashan
Edition First
Pages 76
Language English
Publishing Year Jul-26

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

Physical Book 110.00 93.50
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Description

1. Introduction and Overview of Industrial Marketing
2. Industrial Buying Behaviour
3. Market Segmentation, Pricing, Promotion and Distribution Strategies
4. Industrial Marketing Research and Demand Analysis and Forecasting

Additional information
Weight 140 g
Dimensions 24 × 18 × 1 cm
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      INDUSTRIAL MARKETING for BBA (IB) Semester 5 | Dr. Nalini Kulkarni | Nirali Prakashan
      INDUSTRIAL MARKETING for BBA (IB) Semester 5 | Dr. Nalini Kulkarni | Nirali Prakashan