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INTEGRATED MARKETING COMMUNICATION for MBA Semester 4 | Dr. Pallavi Kulkarni | Nirali Prakashan

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Authors Name	Dr. Pallavi Kulkarni, Sonali Gedam
ISBN 13	9789369931385
Publisher	Nirali Prakashan
Edition	First
Pages	164
Language	English
Publishing Year	Jan-26

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SKU: N2113 Categories: BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks, MBA Textbooks, Semester 4 Textbooks for MBA Brand: Nirali Prakashan

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Description

1. Introduction to Integrated Marketing Communication
2. Advertising and Message Strategies
3. Media Planning and Digital Strategies
4. Sales Promotion and Direct Marketing
5. Public Relations and Corporate Communication

Additional information

Weight	250 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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