INTERNATIONAL MARKETING (M.B.A. – Semester 3)

Authors Name Prof. (Dr.) V. Dhole , Dr. U.S. Kollimath
ISBN 13 9788119117147
Publisher Nirali Prakashan
Edition First
Pages 126
Language English
Publishing Year Jul-23

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SKU: N6358 Categories: , ,
Print version 150 127.5
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Description

1. Introduction to International Marketing
2. Approaching International Marketing
3. International Marketing Mix-1
4. International Marketing Mix-2
5. Managing International Marketing in 21st Century

Additional information
Weight 190 g
Dimensions 24 × 18 × 1 cm
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